PRIVACY POLICY OF VALLARTA BOTANICAL GARDEN

1. Acceptance of the Privacy Policy
Welcome to Vallarta Botanical Garden, A.C. (“VBG,” “we,” or “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so we ask you to read it carefully.

By accessing or using vbgardens.org and various related websites and services (collectively, the “Services”), you agree to be bound by this Privacy Policy. By using the Services and/or submitting or collecting any personal data through the Services, you expressly agree to our practices regarding the collection, use, and disclosure of your personal information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, you may not access, browse, or use the Services.

Our processing of personal information, such as your name, address, email, or phone number, will be carried out in accordance with the applicable privacy laws, including, but not limited to, the Federal Law on the Protection of Personal Data Held by Private Parties of Mexico.

2. Information We Collect

2.1 Information We Collect Directly From You

We collect personal information as described at the point of collection, with your consent, and/or when you voluntarily provide us with personal information, including but not limited to:

(1) individual information (such as your email address and phone number);

(2) company information (such as your business address); and

(3) other identifiable information you voluntarily provide to us, including but not limited to unique identifiers like passwords and personal information in the messages you send us.

2.2 Information We Collect Automatically When You Use Our Services

To access and use certain areas or features of the Services, you agree to our collection and use of certain information about your use of the Services through the use of tracking technologies or other passive means. Your consent to our access and use of this “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to access the Services, search engines used, Internet Protocol (IP) address, the amount of time you spend on the Services, the pages you view on the Services, other websites you visit before and after using the Services, the type of device and/or browser you use, the frequency of your visits to the Services, and other relevant statistics (collectively “Traffic Data”).

3. How We Collect Information

We collect your information when you use and interact with the Services, and in some cases from third-party sources. The means of collection include:

• When you access, use, or contact us through the Services.
• When you voluntarily provide information through the Services.
• If you use a location-enabled browser, we may receive information about your location and device.
• Through Cookies, Web Beacons, analytics services, and other tracking technologies (collectively, “Tracking Tools”).

4. Tracking Tools, Behavioral Advertising, and Opt-Out Options

4.1 Tracking Tools

We may use the following tools to deliver the Services, advertise to you, and understand our users better.

Cookies: “Cookies” are small computer files transferred to your device containing information such as user ID, user preferences, pages visited, and activities performed while using the Services. We use Cookies to: (i) improve and personalize the Services, (ii) personalize ads, (iii) measure performance, (iv) store authentication to avoid re-entering credentials, (v) personalize the user experience, and (vi) for analytics and fraud prevention. For more information on Cookies, including how to control your settings and preferences, visit All About Cookies. You may also manage Cookies in your web browser (e.g., Edge, Explorer, Chrome, Safari). If you choose to change your settings, some functions or features of the Services may not work as expected.
The following details the types of Cookies we use and why we use them:

• Absolutely Necessary Cookies: These Cookies are essential for you to move around a website and use its features. Without these Cookies, the services you request, such as adding items to an online order, cannot be provided.

• Performance Cookies: These Cookies collect information on how you use the Services. The information collected includes the Internet browsers and operating systems used, the domain name of the website visited previously, the number of visits, the average duration of the visit, and the pages viewed. These Cookies do not collect information that personally identifies you.

• Functionality Cookies: These Cookies allow the Services to remember the choices you make (such as your username) and provide enhanced, more personalized features.

• Web Beacons: “Web Beacons” (also known as transparent GIFs or pixel tags) are small graphic images embedded in a webpage or email that can be used to collect information about your use of the Services.

• Web Analytics Services: We may use third-party web analytics services in connection with the Services, such as to log mouse clicks, mouse movements, scroll activity, and text entered on the Services.

• Mobile Device Identifiers: These identifiers help us learn more about our users’ demographics and online behaviors in order to personalize and improve the Services.

4.2 Behavioral Advertising

We may use behavioral or interest-based advertising. This means that some of our partners use Tracking Tools to collect information about a user’s online activities to display our ads to that user based on their interests. These Tracking Tools help us learn more about our users’ demographics and online behaviors.

4.3 Opt-Out Options for Cookies and Mobile Device Identifiers

If we process Cookies with your consent, you have the right to withdraw your consent at any time by contacting us at [email protected]. Please note that if you exercise this right, some features of the Services may not work as expected.

You may refuse Cookies and/or mobile device identifiers by enabling the corresponding setting on your browser or device.

5. How We Use Your Information

We do not engage in automated decision-making. We use information, including personal information, to provide the Services and to help improve the Services, develop new services, and advertise our services. Specifically, such use may include:

• Providing the products, services, and information you request.
• Corresponding with you.
• Providing, maintaining, managing, or expanding the Services.
• Combining information received from third parties with the information we have about you and using the combined information for any of the purposes described in this Privacy Policy.

6. How We Share Your Information

We may share certain information about you in order to perform the Services, including:

• We do not sell your personal information to third parties.
• We may share your personal information with our partners to customize or show our advertising.

7. Storage and Security of Information

The information you send us electronically may not be secure during transmission. We recommend that you not use insecure channels to communicate sensitive information. Despite our best efforts, we cannot guarantee “perfect security.” Any information you send us through any medium is transmitted at your own risk.

8. Your Rights

If you are a resident of Mexico, you may have the following rights regarding certain personal information we process about you, as required by the Federal Law on the Protection of Personal Data Held by Private Parties and subject to verification:

• Right to Opt-Out: The right to opt-out of receiving our targeted ads.
• Right of Access: The right to confirm whether we are processing personal information about you and access certain personal information in a usable format.

9. How Long We Retain Your Information

We retain personal information about you for as long as necessary to provide you with the Services. Afterward, we retain certain information in a de-identified and/or aggregated form, but not in a way that personally identifies you.

10. Third-Party Websites

The Services may contain links to third-party websites. Visiting those websites is subject to the third party’s privacy policy.

11. Updates and Changes to the Privacy Policy

We will notify you of any material changes by posting a notice on this webpage. Your continued use of the Services after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the amended Privacy Policy.

12. Contact Us
The data controller for the purposes of the GDPR, UK GDPR, PIPEDA, or other data protection laws is VBG. If you have any questions about this Privacy Policy, contact us at [email protected]
 or at:
Vallarta Botanical Garden
Km 24.5 Carretera a Barra de Navidad
Puerto Vallarta, Jalisco 48300
+52 (322) 223-6182